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Nike

Future Spandex

Nike's High Tech Team USA Olympic Track Suits Shave Fractions Off Races

This is not a leaked American Gladiators uniform. It's Nike's design for the US Olympic Track and Field suits. They're made from Nike's proprietarily named (but possibly a poly-nylon blend synthetic) swift materials. Nike claims the socks and arm coverings, with their dimpled surfaces, break up drag to the tune of 12 to 19% in those areas. The suits, Nike claims, can bring a typically sub-10 second run in the 100-meter dash down by .02 seconds. [Gizmag]

nike hyperdunk

DeLorean Shows Up at Nike Hyperdunk "Back to the Future" Sneaker Premiere

As you already know, today was the launch of the limited-edition Marty McFly-inspired Nike Hyperdunk sneakers. 350 pairs were sold almost instantly (some are now for sale on eBay for as much as $2,000), a hundred of them at the UNDFTD shop in Santa Monica, where L.A. Lakers' megastar Kobe Bryant arrived in a DeLorean time machine to be greeted by hundred of fans, some of them camping outside for more than 24 hours. Seriously, I'm a Back to the Future fan too, but what kind of obsessed fanboy can wait for more than 24 hours for a stupid piece of merchandise? Ah... hrmmm. OK, never mind. [Hypebeast]

back to the sneaker

Back to the Future McFly Sneakers Unboxed, Going for $2,000

The limited edition Back to the Future Nike basketball sneakers are available now. You can get yours on eBay, where prices are going from $600 to $2,000. That is serious dollar gigawattage for a pair of sneakers, even if they look great out of the box, as you can see in the mega-gallery. More »

shoes

Nike Finally Releasing Back to the Future Part II McFly Sneakers, Sort Of

People have been clamoring for Marty McFly's future Nike's from Back to the Future Part II for years now, but Nike has done nothing about it. Until now. They aren't releasing the actual shoes from the movie, unfortunately, but they are releasing shoes "inspired by" those future kicks. It's a start. Click to see the full sneaks. More »

sneakers

Cellphone Pics Get You Custom Color Sneakers in Nike PhotoID Promo

The idea behind Nike's new PhotoID scheme is that you take a picture with your cellphone and MMS it to Nike's computers. These grab the two dominant colors and send you back an image of a 1985 Dunk high-top basketball sneaker with the colors mapped on. Cool, but here's the neat bit: you can buy the sneakers. Clever bit of PR from Nike, but it does mean you could get a pair of sneakers in hues to match your fave photos... be that sandy yellow and ocean blue, or clean bedsheet white and nubile-skin pink if you're into that sort of cellphone photography. Launches today, but you'll have to be in one of nine European countries if you fancy trying it out. [The Guardian]

cannondale bicycles

Cannondale Bicycles May Get iPod Dock Upgrade + Stat Tracking

Cannondale bikes hired a design firm to render up some possible future features on their rides, one of which is a very interesting one called MetroPolite that has an iPod connector. An iPod seems like the last thing you want to be shoving into your ears when you're riding in a Metro area, seeing as bikes lose to cars when the latter accidentally hit the former, but the connector isn't just for that.

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beat the heat

Nike PreCool Vest Is Heatsink For Athletes

Beijing Olympians can count on being cool as cucumbers in Nike's PreCool Vest, a specially designed piece of clothing that lowers the body's core temperature. Much like computers, muscles perform better when they're not dedicating most of their resources to cooling down. Used about an hour prior to a competition, it can help an athlete last up to 21% longer out in the field. The vest is made of two layers of material: the inner one is filled with frozen water and the outer layer is coated with aluminum to act like a thermos, trapping cold in while reflecting radiant heat. Unfortunately, the PreCool is only available for Olympic athletes, so us normal folk will have to find other ways to chill out this summer. [Newlaunches.com]

nike+

Nike+iPod Patent Shows Heart Rate, Temperature and Hydration Monitors

The main complaints about the current Nike+ Gear aren't that it doesn't do a good job keeping track of how far you run, it's that it doesn't measure stuff like heart rate, body temperature and other factors runners care about. Nike hears you. Their latest patent for upcoming Nike+ gear expands on the current concept and features all kinds of sensors over a person's body, even possibly adding a GPS receiver so you can automatically map out the path you took on your run. More »

rumors

iPhone to Support GPS, Stereo Bluetooth, Nike+, Battle Hackers

As the Second Coming of the JesusPhone looms over the horizon, the rumor pace starts to accelerate, with people digging in the dirt to try to get any clues about what's awaiting in this incarnation of Apple's cellphone. StuffTV is now reporting that—just like Jason wanted—Nike+ will definitely come to the iPhone in a big way, while code detectives have found strings that hint at support of Bluetooth stereo headphones, GPS support, and other iPhone seeeeeecrets: More »

captain planet

Your Smelly Ass Feet Are Killing the Planet

Your feet? They smell like a baboon's butthole. Especially at the gym. So, the brilliant dudes at places like Nike and Adidas have started lining their socks with nano-bits of silver to fight microbials and the intense funk radiating from your tootsies. It works (woohoo), but every time you wash them, some of the particles inevitably come loose from the sock and flush down the drain, ultimately winding up in local waterways. Where they poison fishies. To death. Not cool. In conclusion, have less stinky feet, thanks. [American Chemical Society via io9]

nike

Official: $59 Nike+ SportBand Works Without iPod

As we teased just the other day, Nike will in fact be selling a Nike+ SportBand—complete with the familiar shoe pebble, not shown—for training without the iPod nano. "Heavens! Why would you ever want to train without an iPod nano?" you ask, aghast. According to my runner friend Rid, who shunned the original Nike+ iPod like it was some kind of performance-enhancing drug, there are good reasons. More »

gadgets

Nike+ SportBand Coming Next Week

We found this official teaser for the Nike+ SportBand on the Nike site, leading us to believe (you know, if Nike isn't lying) that the kit is coming next week. It's great for people who don't really need iPods when running but still want the ability to track and display your progress. However, that means Nike could be leaning away from the iPod integration and getting more money in their own pockets instead of sharing with Apple. [Shiny Shiny]

patents

Apple Patents Nike + iPod on Steroids: It Wants to Pump You Up

The standard rule of Apple patents applies: Just because it's on file, doesn't mean they're going to put it out. But I hope they do, America's fat ass needs this. It's an advanced fitness suite, like Nike + iPod cranked up to 1100. There's hardware that keeps tabs on your heart rate and other vitals, a rewards tracker, and a component for syncing up groups. All of it's connected by an iTunes-like app that tracks your current fitness level, goals, schedule and a whole mess of other stats—it'll even make a workout for you—which it syncs to your iPod or iPhone to follow at the gym.
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gadgets

Nike+ SportBand Coming in April?

MacLife.de says Nike's SportBand, an armband that connects to the Nike+ running device, might be finally coming to retail some time in April 2008. The armband will still be wireless and still require you to shove a Nike+ kit into your shoe in order to track how fast/far you run, but you won't have to carry an iPod Nano on you, which lowers the chance of muggings (but raises the chance of being bored while running). Once you're done with your workout, take out the attached USB stick and plug it into your computer to sync data with nike.com. [MacLife]

ipod+nike

Nike + iPod to Jack Directly Into Gym Equipment

Nike + iPod is great for running, not so great for most other stuff in the gym. So, Nike and Apple are teaming up with most of the major gym equipment makers—Life Fitness, Precor, Star Trac and Technogym—to make their cardio equipment Nike + iPod-friendly. You'll be able to track workouts on stair steppers, ellipticals, bikes and treadmills and upload them to NikePlus.com, like the standard Nike + iPod. Of course, this all requires to your gym to either buy new equipment or upgrade what they've got, so you might have to wait a while to get on board. [AppleInsider]

sports

Nike+ Sportband Snubs Apple, Makes iPod Unnecessary

The next iteration of the Nike+ line of running-enhancing gear just hit the FCC, and it looks like Nike went ahead and ditched Apple for this go around. This one is the Nike SportBand, a little device that fits into a bracelet. It communicates with the Nike+ doodad in your shoe and stores its data. You then plug the SportBand into your computer via USB to track your runs, cutting the iPod out of the loop entirely. As a sedentary blogger, I could care less about this, but perhaps you "healthy" and "active" people can get some kicks out of it. [FCC]

sports

Nike SPARQ Parachute Makes You Run Faster, Eventually

The Nike SPARQ Parachute is designed to create drag "to force athletes to push themselves harder to achieve speed" and look like a moron in Central Park. Why would I want more drag as I'm already dragging my feet to the coffee shop to have a cafe au lait, two croissants and one brioche with chocolate nuggets is beyond me. Just $50 and a box of steroids separate you from becoming the next Ben Johnson. And a jump from knowing all the tech specs of this thing:

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gallery

Old Websites Sure Are Funny

Digging through websites cached from the 90s is akin to seeing a celebrity's high school yearbook pictures—during the early, awkward years of the web, brave companies made a stab at winning consumer hearts through 15" CRTs and 14.4k dial up modems. Inspired by this MSU page, we decided to take a gander through the Internet Archive's Wayback machine (a service that started saving pages in 1996). Needless to say, we found some funny stuff. More »