The only way we'd be more confused is if a shiny bald-headed man jumped out at the end and shouted SEGA! Seriously, Sony? Find a new ad agency to do these.
If you thought this PS3 ad was weird. You ain't seen nothin. – Jason Chen
Dude - that so would have made my mom think the console was demon possesed or some wierd stuff... wonder if / how much this may influence some parents to say no to their kids getting one... if parents care anymore...
Buy a PS3 or you make wierd possesed baby dolls cry.
I guess this is what happens when a company thinks that their product is so large that they don't need to promte what it actually does anymore as they assume everyone already knows.
I love how it says 1117 at the end, clearly implying the release date...
As if any parent that didn't know about the PS3 yet could just waltz right out to their local video game shop and be like, "I would like a PS3 please," without getting laughed at by a troop of pimply faced teenagers.
Really, why even bother with a release date. Instead of 1117 it should say "1117 is how much you will pay for this on ebay if you really want it for your spoiled kid."
Regarding Buga's comment: absolutely. Sony is telling us that contrary to the old adage that televisions are used as baby sitters, in reality your PS3 is the real sitter in this equation.
Also, it turns your baby into a robotic satanic automoton. Naturally.
This is obviously a nod to the end of the 2001 movie. Sony had a similar add when the PS2 came out. They really dig the comparison with Arther C. Clark's monolith. I like it but I think it might fly over the heads of anyone who's never watched the movie, especially younger kids.
the ps3 will make you feel everything, it will make you evolve, it will be an awesome machine....pretty good commercial...still deciding if i'll buy one...let's see what my next paycheck says...
Yet another reason to not allow one of those damned things in my house. The PS, I mean - not the possessed baby. That might be a cool alternative to an alarm system.
isn't this more of a 2001 space odyssey reference, with the ps3 as the monolith? i doubt kuberic would be too pleased with sony's blatant ripoff of one of the greatest movies of all time...
reminds me of the recent sears/apple commercial debacle
WOW... I never though I would see a bald and butt naked Chucky on a Sony add?
Then again... with so many exploding batteries this year... Sony wackyness does not come as a surprised anymore...
I think Sony had gone mentaly and finantialy insane....
You will see more and more of this type of shock advertising. It is aimed at getting people with DVRs to watch the commercials. They think that if a viewer is fast forwarding through their ad, they will see the freaky crying doll and go back and watch it.
Im just waiting for Sony to make a public statement saying that these adds were just a joke. They could claim it was the biggest prank in advertisment history. That way they could have my respect back.
The doll is possessed by the tears of a million children, NOT unwrapping a Playstation 3 on Christmas/Hanukkah/Kwanzaa/insert culturally relevant 2007 Winter holiday here.
it's like ken is sitting up in his tower thinking "what outrageous thing can i do next? oh yes, i can make a commercial with a demonic baby doll and a ps3!!"
The marketing team must have been on crack to think that ad was good. Then again they are the same company that distributed the infamous exploding batteries. Sheesh!
Sony is just going through a "what doesn't kill you makes you stronger" phase. I mean it would make sense because making exploding batteries, not fulfilling promises about the ps3 shipping date, making baby commercials that are uncannily similar to the truth* commercials, etc. are indictive of a company who is not afraid of the concept "that is just crazy enough to work". My advice is buy Sony stock now because we all know deep down inside Sony's gonna pull a "who's crazy now?"
Actually, I'm with rolfo87 on this one. They don't come out and explain to you everything with bullet points, but the message of taking it to the next level is there. It sure as heck is less annoying that most 360 ads.
It positively reminds me of the final scenes in 2001 a space odyssey where the astronaut moves back and forth in time in the presence of the monolith (ps3 in this case). The other ad with the kids also has an A. Clarke scent to it, think childhoods end where huge spaceships appear in a single day over every capital in the world.
being a fan of Sony, specifically speaking PlayStation, you'd think I'd love these... lmfao
it WAS weird, but still, none-the-less I want one... xD
I think the Xbox360 commercials were pretty freakin' cool, though.
from the waterballoon fights, and especially the mall-shootout one, those were really cool. :P
Seriously when you see the explosions of military games in it's eyes...that freaks me out, I want a ps3 and all...but not when a baby is staring at it like that.
For those of you who are (still) a bit confused - don't worry - you don't need to 'get it' Sony doen't want you to make a buying decision.....yet! It is much better to slowly build anticipation and gain mindshare in the marketplace before the release.... Simply refresh your brain on some advertising/promo dynamics......
Teaser - a promotional ad or mailer designed to arouse interest and curiosity in anticipation of additional information that will follow.
here is the answer : It was DESIGNED to confuse most of you...lol
the rest of us are enjoying these whacked teasers...
wow, did sony just call it's target audience Zombie babies? As in "You will buy our ridiculously priced console because really you're all just a bunch of Zombie Babies."?
Comments
Reminds me of this:
http://www.ctrlaltdel-online.com/comic.php?d=20061011
Oh hell yes.
Am I really the only one that feels that the weirder, more outlandish or avant an ad is, the more it stands out, thus the better it works?
Or does everyone need silly little jingles to make an ad worth watching?
*shudder*. I really hope this isn't a real commercial from Sony. That was just plain disturbing...
WTF?
does anyone else find this scary.. like the dolls out of the movies that kill you as you sleep...
It's a disturbing commercial but it makes you remember it because it's weird. I wonder what it would do to my dog...
Dude - that so would have made my mom think the console was demon possesed or some wierd stuff... wonder if / how much this may influence some parents to say no to their kids getting one... if parents care anymore...
-B
Obviously when you buy a PS3 you're also buying a baby sitter
Buy a PS3 or you make wierd possesed baby dolls cry.
I guess this is what happens when a company thinks that their product is so large that they don't need to promte what it actually does anymore as they assume everyone already knows.
I love how it says 1117 at the end, clearly implying the release date...
As if any parent that didn't know about the PS3 yet could just waltz right out to their local video game shop and be like, "I would like a PS3 please," without getting laughed at by a troop of pimply faced teenagers.
Really, why even bother with a release date. Instead of 1117 it should say "1117 is how much you will pay for this on ebay if you really want it for your spoiled kid."
This machine is gonna suck up ur kid's soul, in other words it's going to be awesome :P
I filled my garden sprayer with holy water and hosed down my entire workstation after watching that. Including inside the stapler.
Cripes.
And Liam...you just go right on thinking those dolls are only "out of the movies".
Goodbye Ally McBeal's dancing baby, hello crazy PS3 possessed baby.
This is a fantastic ad. Imagine a family watching it together:
---
Kid: Hey, cool.
Mom/Dad: My word! I don't know what they're selling, but it's strange and horrifying. Timmy, you'll have nothing to do with that!
Kid: OMG F'ING WANT!!!1!
Mom/Dad: Why can't you be more like the Johnson boy down the street? I heard Santa is bringing him one of those Nintendo "WHEE's" for Christmas.
Kid: ...
Mom/Dad: You can play bowling on it!
Kid: I'd rather be raped by furries.
---
Sony knows what they're doing here.
obviously its a statement about how High Def kick ass...
duh
PS. That baby was totally me when I played Doom 3.
Maybe it's some sort of subtle message like "Stop crying, you bunch of babies. Just spend the $600."
Regarding Buga's comment: absolutely. Sony is telling us that contrary to the old adage that televisions are used as baby sitters, in reality your PS3 is the real sitter in this equation.
Also, it turns your baby into a robotic satanic automoton. Naturally.
This is obviously a nod to the end of the 2001 movie. Sony had a similar add when the PS2 came out. They really dig the comparison with Arther C. Clark's monolith. I like it but I think it might fly over the heads of anyone who's never watched the movie, especially younger kids.
It makes me remember all right. It makes me remember to bring my bottle of holy water to toss on the ps3 kiosk when I go to Target.
the ps3 will make you feel everything, it will make you evolve, it will be an awesome machine....pretty good commercial...still deciding if i'll buy one...let's see what my next paycheck says...
LOL! It's the baby from one of the pregnant ex-Lik-Sang staff out of a job thanks to Sony :P
(http://www.kotaku.com/gaming/lik+sang/liksang-sony-ousts-pregnant-women-to-the-streetseats-puppies-too-210369.php)
Yet another reason to not allow one of those damned things in my house. The PS, I mean - not the possessed baby. That might be a cool alternative to an alarm system.
isn't this more of a 2001 space odyssey reference, with the ps3 as the monolith? i doubt kuberic would be too pleased with sony's blatant ripoff of one of the greatest movies of all time...
reminds me of the recent sears/apple commercial debacle
ok, the ps3 seems to be an amazing system... why is sony so hell-bent on screwing up?
I wonder if that's a QRIO inside that doll.
WOW... I never though I would see a bald and butt naked Chucky on a Sony add?
Then again... with so many exploding batteries this year... Sony wackyness does not come as a surprised anymore...
I think Sony had gone mentaly and finantialy insane....
WTF?
Have you guys never seen the PS2 comericals?
You will see more and more of this type of shock advertising. It is aimed at getting people with DVRs to watch the commercials. They think that if a viewer is fast forwarding through their ad, they will see the freaky crying doll and go back and watch it.
Im just waiting for Sony to make a public statement saying that these adds were just a joke. They could claim it was the biggest prank in advertisment history. That way they could have my respect back.
The power of Sony compels you!
vaguely reminds me of the final scene in 2001 a space odyssey
The doll is possessed by the tears of a million children, NOT unwrapping a Playstation 3 on Christmas/Hanukkah/Kwanzaa/insert culturally relevant 2007 Winter holiday here.
Two words people, CHUCK KEY.
Wow, I think I need to go to church now.
[singsong]nightmares[/nightmares]
it's like ken is sitting up in his tower thinking "what outrageous thing can i do next? oh yes, i can make a commercial with a demonic baby doll and a ps3!!"
OK, that was weird, disturbing, stupid, and could scary young children.
I think the commercial brings WTF to a WHOLE new level.
It got you guys talking, looks like Sony's ad agency did their job...
The marketing team must have been on crack to think that ad was good. Then again they are the same company that distributed the infamous exploding batteries. Sheesh!
Sony is just going through a "what doesn't kill you makes you stronger" phase. I mean it would make sense because making exploding batteries, not fulfilling promises about the ps3 shipping date, making baby commercials that are uncannily similar to the truth* commercials, etc. are indictive of a company who is not afraid of the concept "that is just crazy enough to work". My advice is buy Sony stock now because we all know deep down inside Sony's gonna pull a "who's crazy now?"
1117: The Uncanny Valley
'cause creepy not quite human weirdness is only get worse as high def approachs reality??
I think I understand, the ad must be from PS3s competitors.
it was a warning to anyone thinking about putting a ps3 on ebay. if you do, the baby will get you.
Looks like Sony's ad agency did their job, it got you guys talking about it...
Actually, I'm with rolfo87 on this one. They don't come out and explain to you everything with bullet points, but the message of taking it to the next level is there. It sure as heck is less annoying that most 360 ads.
It positively reminds me of the final scenes in 2001 a space odyssey where the astronaut moves back and forth in time in the presence of the monolith (ps3 in this case). The other ad with the kids also has an A. Clarke scent to it, think childhoods end where huge spaceships appear in a single day over every capital in the world.
this is better -
http://www.youtube.com/watch?v=Je_SrUFLpLQ
Well, being as I love Sony, this IS a wierd freakin' commercial Lmfao.
I liked the banned Xbox360 ones better, the water balloon fights, the mall shootings etc. those were freaking sikk for commercials :P
being a fan of Sony, specifically speaking PlayStation, you'd think I'd love these... lmfao
it WAS weird, but still, none-the-less I want one... xD
I think the Xbox360 commercials were pretty freakin' cool, though.
from the waterballoon fights, and especially the mall-shootout one, those were really cool. :P
"vaguely reminds me of the final scene in 2001 a space odyssey"
Ywah I had that same vibe.
That had to be the creepiest goddamn thing I've ever seen. Wow.
DEMONIC CHILD!!
Seriously when you see the explosions of military games in it's eyes...that freaks me out, I want a ps3 and all...but not when a baby is staring at it like that.
hats off to you Sony - a great viral teaser!
For those of you who are (still) a bit confused - don't worry - you don't need to 'get it' Sony doen't want you to make a buying decision.....yet! It is much better to slowly build anticipation and gain mindshare in the marketplace before the release.... Simply refresh your brain on some advertising/promo dynamics......
Teaser - a promotional ad or mailer designed to arouse interest and curiosity in anticipation of additional information that will follow.
here is the answer : It was DESIGNED to confuse most of you...lol
the rest of us are enjoying these whacked teasers...
Great.
After I watched the video, my phone rang and voice on the other end told me I'm going to die in a week.
wow, did sony just call it's target audience Zombie babies? As in "You will buy our ridiculously priced console because really you're all just a bunch of Zombie Babies."?