Sony has answered every [UK] boy and girl's wish just in time for the holidays with the announced release of a pink-colored version of its PlayStation 2 console. Destined to be a hit amongst the Chelsea crowd, this pink PS2 will also come bundled with a pink controller, a pink memory card as well as with the totally masculine game Singstar Pop. With the pink PS2, Sony is playing catch-up with other companies that long ago realized that the way to reach out to the female market is to paint every product pink.
The dolled up PS2 should hit British stores this November for around $246.
Pink PS2 arriving in November [Stuff Magazine UK]













Comments
Even girls and "the Chelsea crowd" don't like Pepto Bismol pink electronics. Ick.
Sony owes me a new keyboard.
ugh.
If you're going to list the UK price for an item including VAT, would you mind not translating it into US$? It's meaningless to the US readers (as our taxes are included in selling prices) and meaningless to us UK readers.
Memo
TO: Sony Corporation
FROM: wohho
CC: Gizmodites
DATE: 8/21/06
RE: Pink PS2 (UK release)
Dear Sir or Madam,
I would like to request as a Sony shareholder that you cease and desist all activities that are:
a) Worthless shams of marketing
b) Completely pointless, unless you are attempting to make a mockery of the Playstation brand
c) Wastes of corporate capital
Furthermore, I would like to request you focus corporate resources not on development of kitchey themed PS2's and instead focus on making the PS3 not suck ass or cost mad bags o' loot.
Thank you.
aka: the Pink Sissy 2.
Why?
So when does the Pink PSP come out ?
Interesting how this is referred to as 'for the ladies' on the UK site, but for 'UK boys' on the American site.
Shame on you. You have a lot more shirtlifters than we do...
So Sony's answer to delays in their release of the PS3 in the UK is to paint the old one pink? Does it come with a barbie doll?
WTF went on at that marketing and strategy meeting?
I think I feel my throat swelling shut just from looking at this revolting thing.
Froggy: Care to clue us in on those delays? It's due about two weeks after the US and Japanese launches, isn't it?
Slightly less interesting news: the PS2 price is getting dropped by a whole £10.
no hello kitty logo????? damn!
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