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Marketers Set to Sell You Hot Air

canned_oxygen5%5B1%5D.jpgRiding on the coattails of the bottled water hysteria, now marketing weasels are conning people into buying a breath of fresh air. Canned oxygen is the newest luxury item, and it's available in flavors and essences that give you a variety of entirely new ways to throw away your money and think you're feeling better because of it.

Website Failed Success has an informative article about this budding sucka-fad, a good read:

If you thought bottled water is big, wait until this product hits full stride. If you said to yourself back in the eighties, "who would pay for water in a plastic bottle", you might not want to miss out twice. The market has proven that ideas such as this, built on a foundation of being pure, fresh, and clean; can be destined to succeed.

Doctors say the whole thing is bullshit, but of course, few have gone broke underestimating the gullability of American consumers. No word on how much these cans of O2 will cost, but they sure as hell won't be cheap. Sounds like a lot of hot air to us.

Canned Oxygen Could be the Next Bottled Water [Failed Success via boingboing]

11:13 AM on Thu Apr 20 2006
By Charlie White
889 views
18 comments

Comments

  • How safe is it to have thin cans of pure oxygen lying around? Anytime I've seen a tank of O2, it's plastered with warning stickers and fire safety labels. So does that mean they found a way to make pure oxygen safe from open flames, or is what's inside the can just flavored air?

  • Oh great, so now the next war Bush gets us into will be with Druidia. Damn.

  • They did have this in the eighties. Mel Brooks thought of it and put it in Spaceballs. Remember those cans of air he used to sniff?

  • This is yet another reason why terrorists hate us...

  • one word: Spaceballs. now more words: hey we all fell for bottled water, why not canned air? If your dumb enough to buy it, I'll be more than happy to sell it to you!

  • I wonder how they compress it without having it get to be so cold when it comes out that you could get frostbite from sucking on it...

  • Gotta love a Spaceballs reference. High five, ivreetlaimant

  • That's the combination on my luggage...

  • Mel Brooks sniffed Perri-Air. Air is quite different to pure oxygen (I have no idea what the composition of this product will be), but I have heard of athletes using oxygen to give themselves a legal performance boost. Not to mention that oxygen has numerous medical uses. Also you wouldn't be calling it "bottled water hysteria" if you lived in South East England. While the water here is perfectly drinkable it doesn't taste too great. Interestingly one of the bars around Leicester Square has also been promoting oxygen coupled with vodka shots for a while now. I am sure canned oxygen will be all the rage at colleges everywhere.

  • can't wait until they start advertising the low waste 'green' version, recycled air. I wonder what kind of trucks those guys drive and when i need to put my old air out on the curb. Save the environment, smell your neighbor!

  • I have the feeling that the USA is the only country where anyone would buy this.... is that consumerism or gullibility? Wanna buy some clothes made of air?

  • Haha, nice... all these spaceballs references.... God, we are such nerds.

  • There's something cosmic about seeing this the day after seeing http:///www.lookatmebeingserious.com (via BoingBoing) You used the air that costs money???

  • TheThinkingCouch at 02:25 PM on 04/20/06

    "they've gone plaid!"

  • Ape #1: Dear me, what are those things coming out of her nose? Ape #2: [looking in binoculars] SPACEBALLS? Ape #1: Oh shit! There goes the planet.

  • Am I the only one that wants this? I dont care if it works or not, lifes to short to smell bad air! I want my air to smell like Cherries

  • I love this.dont worry I wont play with fire while i use it. lifeguards and fire fighters(who dont live in mommys basement and get laid) use it to refresh and releave hangovers.
    hot stuff
    neek neek neek!!!

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