Gizmodo
The Winter Games are in full swing in Turin, Italy with athletes proving their mettle on the rinks and on the slopes. The real winner of the games may be Apple, however, as its iPod is getting tons of free exposure to a worldwide audience. Though Apple doesn
t specifically target athletes, Olympians from figure skater Kimmie Meissner to snowboarder Shaun White have been spotted using Apple
s little music device during their runs. Burton Snowboards even designed outfits for the athletes to wear that have pockets designed especially for the iPod. While some people contend that listening to AC/DC during a ski run may not be especially safe, don
t expect athletes to give up their iPods quite yet, especially considering how well the music device holds up in the cold.
'A sponsorship waiting to happen' [Baltimore Sun]
Comments
The snowboarders will be all set as soon as Apple makes a roach clip on a lanyard.
Hehe... duuuuude. Do they test for dakine during the run though? It's not dangerous if you're the only one in the half-pipe, though. :P |-)
lol know what my favorite part of the olympics is? that nobodys watching it.
Dont know what dimention youre living in jrghoull, but a lot of people are watching the olympics.
Maybe you're not watching it, because you can't bear the fact that people have more physical skill, sharp wit, and grammar comprehension than you? :)
lol jrghoull bashing is funny... and i wonder what they think of this after calling bode skieng down a mountain drunk dangerous, what if ur listening and u hear "shake it to the left" and you do, and you fall off a cliff!
doesn't the picture mean "iBoarders"?
This reinforces the stereotype of athletes as being less than intellectually gifted. People will be tempted to think they're stupid for using iPods which require that they pay about a buck for each song when they should use a player capable of playing subscription based downloads. That's a mistake. In reality the athletes are smart enough... they get around the buck a song by downloading .mp3s illegally. Go Napster.
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