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Sony's Black is Beautiful Projection Screen

So I saw this yesterday, then spent way too much time trying to track down a picture without subscribing to the Wall Street Journal (I steal my neighbor's copy), but it's too interesting not to mention. Apparently, Sony is showing off a new projector screen that is black (instead of the normal white or gray) that looks incredible even in high ambient light situations. What they've done is add a filter to the screen that only reflects red, green, and blue, ignoring (shunning!) white and yellow light from incandescent or fluorescent bulbs, and perhaps even that cursed floating hydrogen bulb, our sun. So that's great and all, but can we get a pic? Without paying $70, I mean?

I swear, once the Journal went to color they sold out all their indie cred.
Read [WSJ]

Update: Okay, here's the picture from the Journal. Yes, it looked this awful in original format. Looks like this is a 'see it in person' technology. (Thanks, Mike!)
Look

11:24 AM on Fri Jun 18 2004
By Joel
3,289 views