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Posts Tagged “

nothing

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sony

Sony's New Ad Campaign Teaser: Crazy Stuff With Cameras

Sony's launching a new ad campaign on April 22, following up all those other spots we're crazy about. We got our hands on the teaser, entitled "Nothing," and it is both very cool and totally irritating at the same time, because "Nothing" is exactly what happens. Kind of. It's a bunch of smug film dudes talking with British accents about explosions and special effects, while doing increasingly crazy things with their cameras. If I was one of those cameras in the video, I'd be praying for a stunt double—look for the one that gets tossed off a bungee platform, and the other that gets rolled down a friggin' mountain. But all of this build-up is for what, Sony? WHAT ARE THEY SHOOTING!!??! [Sony]

4:15 PM on Wed Apr 16 2008
By Wilson Rothman
13,266 views, 28 comments

Latest by davecw: Flash-based camcorders (e.g. Ex1), laptops with SSDs etc - able to take a lot of rough & tumble...no moving parts. more »

p.t. barnum department

Nothing is On Sale for $6.28

It had to happen. Someone is now selling Nothing, and undoubtedly, some suckers are buying it. It's a piece of packaging with a clear plastic sphere sticking out of it that contains absolutely nothing. Well, there's something in there, but it's just the same as what's outside it: thin air. And get this: It costs $6.28. It's Nothing for something! More »

11:00 PM on Fri May 4 2007
By Charlie White
77,285 views, 57 comments